Marketing to maximise the price you achieve.

Pre-market

  • Highly qualified buyer inspection
  • Preparation management
  • Property styling
  • Professional photography
  • Copywriting editorial
  • Submissions
  • Editorial

On-market

  • SMS buyer pool
  • Email database blast
  • Just listed letterbox drop
  • VIP open house
  • Real estate website listings
  • Social media promotionProperty board
  • Property brochure
  • Open for inspection
  • invitation drop

Weekly ongoing

  • Email alerts
  • Weekly/twice weekly
  • open for inspections
  • Private inspections
  • Auction invitation drop
  • Social media

Virtual walk throughs.

actually being in the home, giving the buyer an understanding of how each room connects, and the overall layout. It gives buyers more flexibility where if they are unable to attend an inspection or open house, the buyer can tour a home from the comfort of their own private space. Virtual walk throughs also allow out of area buyers to view your home. Making it possible for international buyers to view a home and potentially place an offer without stepping foot inside. They also ensure that people inspecting your home are serious, qualified buyers, before they physically visit your home. Having a virtual tour to replay on-demand helps buyers relive and share their tour with family, friends and advisors involved in the decision to purchase your property.

Through a professionally written editorial submission sent to various media outlet channels we’ll look to extend your reach.

Professional copywriting and editorial submissions.

Promotion by agent.

Your agent will promote your property through various channels.

  • VIP — Qualified buyer inspection
  • Client database
  • Email alerts
  • SMS buyer pool
  • Weekly private inspections
  • Weekly open for inspections

Professional photography and floorplans are crucial for attracting buyers and enticing inspections. We can include QR codes on your boards, brochures and windows cards to provide seamless access to your property’s online listing.

Photography, plans and QR codes.

Digital media

OBrien Real Estate use only premium online listings tools.

Online marketing

Appear at the top of all search results with “Premiere” listings on realestate.com.au, with 20 times more views and 9 times more enquiries than a “Standard” listing.

Optionals: Audience Maximiser and eBrochure

OBrien website promotion

Social media

OBrien Optimiser and Optimiser Plus – Google and social media booster

Social media

OBrien Optimiser and Optimiser Plus – Google and social media booster

Property boards

Property boards are vital to identifying your property for sale, both for open inspections and for passing road and pedestrian traffic. A well designed photo board increases buyer interest by showcasing multiple images and features.

Photo board

Stock board

Property brochures and letterbox drops

Brochures and local area marketing compliment online marketing. Professionally printed with a quality finish, brochures and drops target nearby and visiting buyers.

Letterbox drops

Letterbox drops

Print media

Print media is key to achieving maximum exposure and promotion for your property. With only 4% of people actively looking to purchase real estate at any given time, reaching the passive buyer through print media can achieve a higher selling price.

We can target audiences through:

  • Cultural newspapers
  • Financial newspapers
  • Broadsheet newspapers
  • Metropolitan newspapers
  • Local newspapers
  • Plus select real estate magazines

Average readership, Saturday edition.

971,000

Advertising reach to purchasers.

33%*

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