OBrien Real Estate Introduces “It’s Personal” Campaign: A Commitment to Client-Centred Service

OBrien Real Estate is proud to announce the launch of its latest marketing campaign, “It’s Personal.” More than just a campaign tagline, “It’s Personal” is both powerful in its simplicity and honesty, perfectly capturing our OBrien philosophy and offering a clear point of difference in the marketplace. It reflects our commitment to understanding buying and selling a home is an emotional journey, and this campaign positions us as a brand that puts people first.

Dean O’Brien, Corporate Director, explains, “In a crowded real estate market, where the focus is often on closing deals, we wanted to remind our clients that we take a different approach. Selling a home is a significant, often emotional experience, and ‘It’s Personal’ is our way of acknowledging that. Our role is not just about achieving a great result for our clients but making the entire process seamless and supportive along the journey

The campaign aligns with OBrien Real Estate’s core values of Family, Mutuality, and Realising Potential, allowing us to stand out as an agency that values people over transactions. Darren Hutchins, Corporate Director, adds, “What makes ‘It’s Personal’ so effective is its authenticity. It’s not just a marketing message; it’s how we operate day in and day out. Our client’s best interests are always our priority, and this campaign unites our team around that shared commitment.”

By tapping into the emotional aspect of real estate, “It’s Personal” allows us to work within a creatively rich and people-focused space. We recognise that selling a home isn’t always just about the outcome; it’s about understanding that the process can be personal and, at times, difficult. Mitch Armstrong, CEO of OBrien Real Estate, elaborates, “OBrien’s culture is renowned in the industry, and it stems from our ‘people first’ approach. This passion and care for people is what makes the OBrien culture different to many other agencies. There is a real care for the vendor and buyer, and this care is what truly differentiates OBrien from every other network and we wanted to capture the essence of that in our latest brand campaign.  

We partnered with design agency TRAFFIC, who did an outstanding job of capturing the essence of what differentiates OBrien Real Estate from every other agency. “We chose TRAFFIC because their vision for the ‘It’s Personal’ campaign aligned perfectly with who we are as a company. We wanted something very authentic, with high integrity. we wanted a campaign that speaks to our core values, and TRAFFIC delivered just that.”

The “It’s Personal” campaign will be rolled out across various channels, including digital media, print, buses, trains, and community engagement events, amplifying our brands presence in the market.

As OBrien Real Estate continues to expand, the “It’s Personal” campaign will remain central to our brand identity. It reflects our dedication to delivering personalised, professional service that goes beyond just the results—it ensures that every client feels understood, supported, and confident throughout their journey with us.