Sisters Maddy and Charlotte Win 20th Season of The Block.

13 November 2024

Every season of The Block brings fresh surprises and heightened excitement, and the 2024 season was no exception. This year, Sydney sisters Maddy and Charlotte, the show’s youngest-ever contestants, achieved a landmark victory in its 20th season, walking away with an impressive $1.65 million. It was also the first season that OBrien Real Estate partnered with this iconic series, and the agency is thrilled with the results they helped bring to life.

House 1’s success was underpinned by a meticulously crafted campaign, expertly led by OBrien Real Estate agents Kristina Walters and Krystal Chandler. Kristina and Krystal not only managed the property’s marketing but also built a strong rapport with Maddy and Charlotte, forming a genuine connection that translated into trust and a shared commitment to success.

The targeted marketing campaign highlighted House 1’s unique features, particularly a separate residential space with potential as a rental opportunity or multi-generational living solution. This unique attribute attracted substantial buyer interest, with seven parties ready to bid on auction day.

Auction day itself was unforgettable, with 2024 REIV Auctioneer of the Year Paul Tzamalis setting an electrifying atmosphere. Known for his dynamic style, Paul captivated the room, leading up to a dramatic $3.5 million knockout bid from celebrity bidder Adrian Portelli. This bid secured the sale at an astounding $1.55 million above the reserve, ultimately crowning Maddy and Charlotte as the season’s champions and showcasing OBrien Real Estate’s commitment to achieving exceptional outcomes for their clients.

OBrien Real Estate’s dedication to excellence was apparent in every element of the campaign. With videography by Flip Films and photography by Spacecraft Media, the property’s allure was masterfully captured, presenting both the unique layout and Maddy and Charlotte’s design vision. Throughout the journey, Kristina and Krystal worked closely with potential buyers, cultivating relationships that made House 1 a standout in a highly competitive lineup.

“Maddy and Charlotte are inspiring young women whose creativity and dedication have made this season truly memorable,” said Mitch Armstrong, CEO of OBrien Real Estate. “We were honoured to join The Block for the first time and to deliver such a phenomenal result. Our listing agents, along with the entire OBrien Network, supported every stage of this journey. Our frontline team brought their expertise and passion into this campaign, and it’s incredibly rewarding to see it culminate in an exceptional sale.”

This inaugural season with The Block has set a high standard for OBrien Real Estate, illustrating the agency’s commitment to extraordinary outcomes and personal, relationship-driven service. Maddy and Charlotte’s journey from concept to auction day is a powerful testament to teamwork, resilience, and the potential of young women to achieve remarkable things.